About

True Mission 

GROUND is a fashion brand rooted in the principles of sustainability, craftsmanship, and mindful living. Inspired by a fusion of traditional and modern aesthetics, GROUND creates timeless pieces that connect the wearer to both nature and themselves. Drawing influence from Japanese values like simplicity, balance, and harmony, GROUND designs are crafted with natural materials and meticulous attention to detail. It’s not just about fashion—it’s about fostering a conscious lifestyle through clothing that speaks to the soul.

Founded by Shai Fux, “Is more than a brand—it’s a journey of growth and connection”.

 

From a young age, I discovered the beauty of Japanese culture. The values of simplicity, balance, and harmony deeply resonate with me. As I explored this rich tradition, I found inspiration that shaped my approach to life and design.

 

 

 

 

 

 

 

 

My journey in fashion started as a way to express my creativity and share my passion with the world. I believe that each piece of clothing can be a tool for personal growth and self-awareness. When I create, I aim to design garments that connect the wearer with their inner self and the environment around them.

Ground is not just a fashion brand for me; it is a way of life. I want to bring joy to people through my clothing. Each item is crafted with care, using natural materials and timeless designs that encourage mindfulness and appreciation for beauty.

Join me on this journey, where fashion meets self-discovery and connection to nature. Together, we can create a more mindful world through the choices we make.

 

QUALITY NEVER GOES OUT OF STYLE 

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